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As a product developer, it is essential to understand the different levels of a product to ensure its success in the market. The 5 levels of product are a framework that helps businesses identify the key elements of a product and how they can be improved to meet customer needs. In this post, we will explore each level in detail and provide examples of how they can be applied in real-life scenarios.

1. Core Benefit

The core benefit is the primary reason why customers buy a product. It is the fundamental problem that the product solves for the customer. For example, the core benefit of a car is transportation. To improve the core benefit, businesses need to understand the customer’s needs and preferences and design the product accordingly.

2. Basic Product

The basic product is the physical product that satisfies the core benefit. It includes the features, design, and packaging of the product. For example, a car’s basic product includes its engine, wheels, and body. To improve the basic product, businesses need to focus on quality, functionality, and aesthetics.

3. Expected Product

The expected product is the set of attributes that customers expect from a product. It includes the features, quality, and performance that customers consider standard for a product in that category. For example, customers expect a car to have air conditioning, power windows, and a sound system. To improve the expected product, businesses need to meet or exceed customer expectations.

4. Augmented Product

The augmented product includes additional features and services that enhance the basic and expected products. It includes warranties, customer service, and delivery options. For example, a car dealership may offer free maintenance for the first year or a loaner car during repairs. To improve the augmented product, businesses need to provide exceptional customer service and added value.

5. Potential Product

The potential product includes future innovations and improvements that can be made to the product. It includes new features, technologies, and designs that can be added to the product. For example, car manufacturers are constantly developing new safety features and fuel-efficient engines. To improve the potential product, businesses need to invest in research and development and stay ahead of the competition.

In conclusion, understanding the 5 levels of product is essential for successful product development. By focusing on each level and improving the key elements, businesses can create products that meet customer needs and exceed expectations. By doing so, they can gain a competitive advantage and achieve long-term success in the market.

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